Welcome to Shamriz Management AB
We build Swedish companies from the ground up – from idea to strong, growing brands.
We build and develop innovative Swedish companies from the ground up.
Shamriz Management AB is a Swedish company dedicated to building and developing its own businesses and brands from the ground up. Emphasizing innovation, entrepreneurship, and digital commerce, we create forward-thinking enterprises designed for sustainable long-term growth.
Our companies
ICEKIT – Football shirts from around the world
Discover a wide range of football shirts from clubs and national teams across the globe. At ICEKIT, you’ll find everything from standard match jerseys and special edition shirts to retro jerseys, shorts, training tops, and tracksuits.
Whether you’re looking for your favorite club’s latest shirt or a classic retro jersey from the past, there is something for every football fan. The range includes options for both children and adults.
ICEKIT – football shirts and apparel for everyone who loves football.
THE ARENA – Everything for football
THE ARENA is the store for those who want the right gear, both on and off the pitch. Here, you will find a wide range of football products for both children and adults.
The selection includes training wear, football boots, goalkeeper equipment, footballs, and much more. Whether you train several times a week, play matches, or simply love football, there are products here for you.
THE ARENA – everything you need for football, all in one place.